Prospective clients often ask me what SEO techniques I practice as a web designer. Over the years I have seen a lot of gimmicks come and go. However, the basic structure and coding practices that Google and other search engines like the best have stayed the same:
- write clean, efficient code (following W3C standards)
- incorporate your most important keywords into your page titles and text
- aim for 300-700 words of text per page
- update content on a frequent basis
- include concise, descriptive text on image alt tags
- use Flash and other multimedia as a garnish, not the main dish
- avoid tricks and gimmicks that can get your site penalized by Google
The above strategies are those I practice on behalf of clients when developing web sites. Read more…


Deborah Beckett, a Hendersonville resident since 2005, has over 15 years of web design experience.