Effective SEO

Prospective clients often ask me what SEO techniques I practice as a web designer. Over the years I have seen a lot of gimmicks come and go.  However, the basic structure and coding practices that Google and other search engines like the best have stayed the same:

  • write clean, efficient code (following W3C standards)
  • incorporate your most important keywords into your page titles and text
  • aim for 300-700 words of text per page
  • update content on a frequent basis
  • include concise, descriptive text on image alt tags
  • use Flash and other multimedia as a garnish, not the main dish
  • avoid tricks and gimmicks that can get your site penalized by Google

The above strategies are those I practice on behalf of clients when developing web sites. Read more…


What is Web Site Rescue?

I get quite a bit of work in an area I call Web Site Rescue. This is when someone has a web site already, but there are problems with it that they don’t know how to fix. They may have been blocked by Google as a “suspicious” site, or they have images or content that used to display properly but don’t anymore. Read more…


Is Your Web Site “Good Enough”?

Your web site may be showing its age. A site that looked great 5 years ago can look pretty dated now. And it is quite likely not taking advantage of current tools for maintenance and search engine optimization. But when your web site is “good enough,” you can understandably be reluctant to make any big change.
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How does your web site look on a phone?

When Micheal and Rhea of michealrivers.com hired me to convert their site to WordPress, they asked if we could also optimize their site for viewing on a phone or other small mobile devices. While their existing site design is very creative and looks great on a full screen, I checked it on my iPhone and found that the layout fell apart at a smaller resolution.

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Getting found on Google

This blog post is my first in a series I’m calling SEO for Real People. I posted a great video by Matt Cutts, Google engineer, last week in which he described effective ways of getting other sites to link to yours. These are called inbound links (or incoming links) and are said to count for about a third of your score in Google’s ranking system. So they’re really important!

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Web Design

The difference is in the details.

All sites developed by WNC Digital include custom design, reliable support, best practices in search engine optimization, installation of Google Analytics, links to your social media pages, a search box, and an obsessive attention to every detail.

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Web Site Rescue

It’s a complicated web out there.

You may be over-paying for your annual or monthly services, or held hostage to a maintenance contract for a web site you can’t update yourself.

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SEO Boost

It’s good at the top.

Google-approved, white-hat search engine optimization techniques will boost your site up the rankings to drive increased traffic and business.

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WordPress Support

Is your WordPress web site down? Do you need help with updates? I can help.

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Joomla Support

Is your Joomla web site down? Is it difficult to update? I can help.

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